| 篇名/題名： | Exploring the effects of customers’ assessments of a restaurant’s atmospherics and emotional assessments on a fine-dining experience and intentions to return |
| 並列篇名： | 探討顧客對餐廳氛圍及情感評估對美食體驗與再購意願之影響 |
| 摘要： | The effect of physical stimuli on consumer behavior has been an intriguing research subject that encompasses various service settings and scholars of various fields. This study examines the causal relationship between various atmospheric attributes of an haute-cuisine restaurant, customers’ emotional responses, and how these affect the intention to return. Convenience sampling, yielding 400 usable responses, was employed to collect data from customers of a Michelin-rated restaurant called The Eight. A model was proposed and assessed using structural equation modeling. Results indicated that human atmospherics had no significant effect on functional stimuli. Food atmospherics and ambiance had significant impacts on both positive and negative emotions. Functional aspects of atmospherics significantly impacted negative emotions, but not positive ones. The results are discussed in terms of theoretical and managerial implications. |
| 類型： | 期刊論文 |
| 西元出版年： | 2023 |
| 作者： | Aliana Man Wai Leong、陳冠穎(Kuan-Ying Chen)、Hung-Bin Chen、Tai-En Chiang、Tzung-Cheng Huan
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| 學校系所： | 旅館管理系 |
| 卷期： | Tourism Management Perspectives；period 47 期 |
