Facilitating weaker firms’ market knowledge in asymmetric B2B relationship from structure, process, and strategy aspects – a case of travel industry
摘要：
Purpose – This study aims to explore three critical factors, namely, specific assets investment (SAI), knowledge integration mechanism (KIM) and complementary capability (CC), the antecedents of market knowledge from on structure, process and strategy aspects. This study then tests their effects on the market knowledge-market performance linkage in an asymmetric commerce relationship. Design/method
