| 篇名/題名： | Reinterpreting the theory of planned behavior and its application to green hotel consumption intention |
| 摘要： | The main aim of this paper was to understand a guest’s decision to stay at a green hotel by using the theory of planned behavior (TPB) developed by Ajzen (1991). The population for this study was green hotel customers in Taiwan. A total of 425 usable responses were received from the willing participants around the parking area of green hotels. This study performed a PLS-SEM to examine the proposed model. The results of this study showed that social pressure has very little direct impact on behavioral intention to stay at a green hotel. The results of the estimated standardized regression coefficients and t-values indicated that perceived behavioral control has a slightly higher impact on behavioral intention than attitude. This study also verified the proposed mediating relationships between the first-order and second-order antecedents. This study provided theoretical and managerial implications for understanding respondents’ decision to stay at a green hotel. |
| 類型： | 期刊論文 |
| 著作語言： | 英文 |
| 關鍵詞： | theory of planned behavior green hotel behavioral intention mediating |
| 作者： | 作者：
侯瑞琳、Shih-Shuo Yeh、Xinhua Guan、Tai-Ying Chiang、黃宗成
|
| 學校系所： | 旅館管理系 |
| 卷期： | International Journal of Hospitality Management；vol. 94 卷；period 102827 期 |
| 頁碼： | 1-11 |
