| 篇名/題名： | Behavioral factors affecting students’ intentions to enroll in business ethics courses: A comparison of the theory of planned behavior and social cognitive theory using self-identity as a moderator |
| 摘要： | The current study used both Ajzen’s theory of
planned behavior (TPB) and Bandura’s social cognitive theory (SCT) to examine the intentions of business undergraduate students toward taking elective ethics courses and investigated the role of self-identity in this
process. The study was prospective in design; data on predictors and intentions were obtained during the first collection of data, whereas the actual behavior was assessed 10 days later. Our results indicated that the TPB was a
better predictor of behavioral intentions than was SCT. As expected, self-identity served as a moderator in the relationship between perceived behavioral control and behavioral intentions posited by the TPB and in the relationship
between outcome expectancy and behavioral intentions posited by SCT. Self-identity was a crucial factor in predicting actual behavior within both theoretical frameworks. |
| 類型： | 期刊論文 |
| 著作語言： | 英文 |
| 關鍵詞： | Business ethics education Self-identity Social cognitive theory Theory of planned behavior |
| 作者： | 作者：
鄭碧月、朱美琴
|
| 學校系所： | 財務金融系 |
| 卷期： | Journal of Business Ethics；vol. 124 卷；period 1 期 |
| 頁碼： | 35-46 |
