An examination of experiential quality, nostalgia, place attachment and behavioral intentions of hospitality customers
摘要：
The pervasiveness of the contemporary experience economy has resulted in numerous studies exploring the influence of postexperience memory on customer behavior. However, related studies have failed to explore the interrelations among experiential quality, nostalgia, place attachment, and behavioral intentions in the hotel industry. Therefore, this study examines the relations among the aforementioned features. Accordingly, individuals with experience in hotel accommodation were included as participants in a questionnaire survey, from which a total of 383 valid questionnaires were recovered. The results indicated that experiential quality significantly positively influenced place attachment and behavioral intention, nostalgia significantly positively influenced place attachment,and both experiential quality and place attachment significantly positively influenced behavioral intention. Finally, further suggestions are proposed for practical and academic reference. 当代体验经济的普及导致许多研究探索后体验记忆对客户行为的影响. 然而，相关研究未能探讨酒店业体验品质、怀旧、依恋和行为意图之间的相互关系. 因此，本研究考察了上述特征之间的关系. 因此，有旅馆住宿经验的个人作为参与者参加了问卷调查，从中共收回了383份有效问卷. 结果表明，体验质量对地方依恋和行为意图有显著影响，怀旧对地方依恋有显著影响，体验品质与地点依恋均有积极影响显著积极影响行为意图. 最后，提出了进一步的建议，供实践和学术参考.
類型：
期刊論文
著作語言：
英文
作者：
作者： 蔡振蒼、許軒、陳佳杞
學校系所：
餐飲系
卷期：
Journal of Hospitality Marketing & Management；vol. 29 卷；period 7 期
