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| 篇名/題名： | 國際加盟系統發展階段模式-以台灣廠商為例 |
| 摘要： | The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the “stage model of the international franchise system development” is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisers in Taiwan. Firms'''' objectives, key organizational issues and characterization at each stage were documented during the research. Directions for future research are provided. |
| 類型： | 期刊論文 |
| 版次： | Journal of Marketing Channels，第14卷，第4期，頁65-83。 |
| 西元出版年： | 2007 |
| 著作語言： | zh-TW |
| 作者： | Julian、Julia、Hill、Nina
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| 學校系所： | 生活服務產業系 |
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